If you’ve been training with me, you know how often I stress the importance of sticking to an all natural diet that consists of unprocessed foods that score low on the glycemic index. I have to admit, that means eliminating sweets such as cookies and ice cream, but it also means that I’m going to have to take my coffee black and my tea plain.
Or do I?
SUSTA Natural Sweetener, by NXT Nutritionals, is a proprietary blend of fibre (prebiotic), probiotic (healthy bacteria), and fructose and is meant to replace the use of artificial sweeteners such as Splenda, as well as other typical sweeteners including table sugar that would spike your blood sugar levels. And unlike conventional sugar/sweeteners, SUSTA also provides vitamin C and B vitamins.
SUSTA Natural Sweetener is currently sold in the USA but can be purchased online for those in Canada – a box of 50 packets will run you about $6.99 USD. Although NXT Nutritionals do talk about the health benefits of SUSTA, I personally see this more as a food product, rather than a supplement or natural health product. Let’s see how this all natural sweetener measures up!
Product Label and Design
The product packaging and labeling design for SUSTA all natural sweetener got it right. The packets are nicely packaged and the box that holds contains them is sturdy. You can tell that NXT Nutritionals has spent good money into their design and packaging and this can only be viewed positively by the consumer.
The label design reflects the typical “all natural” cues of white and green. The image on the box, showing raspberries, blue berries and oranges plays on the all natural sweetness of fructose, as well as, potential antioxidant benefit. That said, there doesn’t really seem to be any of those fruits listed as ingredients, but the point being that this is “all natural” hits home.
The packets are cute and are consistent with the green and white colour scheme. The packets are glossy as well, yet easy to tear open. Unlike other typical sweetener packets, these are not made of cheap paper material – a reflection of the quality of design and packaging.
Very nicely done.
Health Claim
This is interesting. I would personally categorize this product as a food as opposed to a dietary supplement or natural health product. It’s supposed to be used with food, for sweetening purposes, rather than say a health benefit. That said, hop onto their website, and you’ll see health claims such as: “supports digestive health”, “supports immune health”, “aids in weight management” and “good for bones and teeth.”
For me, the primary claim for this product would be for its sweetening function, followed closely by its low glycemic index. I would be a bit hesitant on taking this product solely for its immune health, or digestive health claims.
Regulatory Compliance
As mentioned above, this product is currently marketed in the USA and is available to consumers outside the USA thanks to the internet. As such, an assessment of this product against Health Canada’s regulations wouldn’t make much sense.
That said, a few items did strike me immediately: NXT Nutritionals makes references to the health benefits of inulin and probiotics contained in each packet of SUSTA with regards to the digestive health and immune system but there’s no mention of the amount of inulin or probiotics in each packet. How do we know we’re getting enough of the probiotic for any therapeutic effect? What happens when I pour a packet of the sweetener into my hot coffee – wouldn’t that kill off the good bacteria?
I don’t think this goes against any regulations set in place by the FDA, but this was something that came to mind when I was reviewing the label information.
Appearance/Taste
Easy access to the sweetener couldn’t be easier. The packet opens very easily and out comes the powder white sweetener. It’s a very fine white powder. Probably about a ¾ of teaspoons worth of SUSTA per packet. On its own, there is a subtle fruity tone to the sweetener – almost “coconut-ty”. It has a very light flavour to it all, yet very sweet as well.
Does It Work?
Well, depends on what you want it to do? Does it sweeten things? You bet! This stuff is surprisingly sweet. But with its fruity undertones, it goes better with certain beverages than others.
SUSTA pairs very well with beverages like teas and fruit juices, or sprinkled on fresh fruit or cereals. It doesn’t take much to taste the sweetness of SUSTA and bonus - you’re also getting some vitamin C, B vitamins and fibre as well! Much better than table sugar. At only a mere 5 calories per packet, you can practically laugh it off. And because it’s sweetened by fructose – the same sugars found in fruits – SUSTA won’t spike your blood sugar levels, unlike table sugar, which will certainly complement my abs program/weight management.
One thing that didn’t work so well for me was SUSTA with my morning coffee. That SUSTA + coffee combination definitely attacked my palette in an awkward way. Might work for you – but the bitter tones of the coffee mixed with the fruitier tones of SUSTA contradict each other more than I would’ve liked. It did sweeten the coffee, but the aftertaste was foreign and would take some getting used to.
As for the other health claims such as “support digestive health”, “support immune system” and “heart healthy” – can’t really test it. But as mentioned before, there are issues such as dosage and even stability (eg. will probiotics die in hot beverage? How long would they live in the sugar packet un-refrigerated?) that may affect whether SUSTA can support digestive or immune system health. Are there enough B vitamins to actually affect homocysteine levels? Even then, the correlation between homocysteine levels and cardiovascular health is not directly related..
I understand these are secondary claims, probably more for marketing purposes, but these questions came to mind.
Adverse ReactionsNo adverse reactions or side effects were noted during my use of SUSTA.
Bottom Line: SUSTA all natural sweetener is a great substitute for table sugar or artificial sweeteners. Because of its fructose and fibre content, it scores lower on the glycemic index and is perfect for those who are managing their weight or for those that just want to avoid that sugar spike/crash, naturally. I do have some reservations on its other claims regarding digestive and immune health support, but I would not hesitate using a packet of SUSTA to sweeten a cup of tea.
You can check out the website for SUSTA All Natural Sweetener
here.